Social media is becoming a powerful, cost effective platform to engage audiences and draw them to arts events.
A popular method of measuring your influence on social media is Klout, a website and mobile app that uses social media analytics to rank its users according to online social influence via the “Klout Score”, which is a numerical value between 1 and 100.
Many years ago, before Facebook and Twitter, I was the chair of the marketing committee at London’s Fringe Festival. My interest in volunteering was driven by my experience as a Fringe performer.
During my days as a Fringe performer I met many wonderful performers from around the world, and learned a lot about guerrilla marketing.
I have a genuine love of Fringe Festivals, and truly value their contribution to the local arts community.
So for the past two year’s I’ve assembled a list of the top 10 Canadian Fringe Festival Klout scores.
*The data was collected the week of July 29th, 2014*
Klout measure many factors, including the amount, and influence, of your followers. Over the last year the Edmonton Fringe almost doubled their number of followers.
Check here for last year’s list of top Canadian Fringe Festival Klout Scores.
The Vacouver Fringe Festival saw a 46% increase in followers over the past year.
Previous post in this series:
The Theatre Experience Begins and Ends Online
Are Broadway Grosses Down Due to Discounts?
Three Proven Tactics to Increase Subscriptions
Who uses Twitter?
Engagement converts followers